Nightwatch is an SEO tool designed to save time with accurate global and local rank tracking, as well as site auditing, backlink tracking, and in-depth reporting. It is a unique competitive SEO tool. The tool has an intuitively-designed dashboard that’s completely customizable—and gives you a quick overview of how your websites are performing.
To attract leads, use Groove’s high-converting funnel templates to offer something of value and usually for free in exchange for a visitor’s personal information, like an email address or a name. This is your lead magnet.

Investments can help you with different costs that are essential to running a business online, but too expensive for out-of-pocket purchases. For instance, you have to pay to ship out your products, and you need money for that. Also, a paid ad strategy gets your business out there online, but you might need extra funds to make a successful one.
With all the fancy text colors and fonts, don’t forget to make sure that the copy is legible. Pages with dark background and light text generally tend to convert less than light background with dark text, but there’s nothing that works all the time in all industries. Use a font size that is easy to read. Make sure the main headline uses a larger font than the rest of the page. Always have a call to action above the fold. Use large call-to-action buttons. Use as few fields in the form as possible – if possible, just ask for the email. Never use a countdown timer with more than 72 hours on the clock Place the countdown timer just under the call-to-action. Highlight the benefits. When using video, upload a thumbnail that will encourage people to click the “play” button. Always have the video “play” button above the fold. When using an “alert bar” at the top of the page, never use more than one line of text. When using the word FREE as the price, show the original price with a strikethrough. Structure of a basic lead capture page